What is good data?
Contains all information needed for segmentation, reporting and lead gen
Is up to date and doesn’t contain any errors
Normalised into defined picklists, for easy usability
Available in all systems where it needs to be accessed
Transform, Categorise and Process data in real-time and drive results for your Sales and Marketing operations
Setup normalisation rules using wild cards and regular expressions through easy to use rule builder
Analyse your data and identify patterns to generate effective personas and increase conversions
Adapts over time to new data using Adaptive Heuristic/Predictive Classifiers increasing speed and reducing maintenance*
*Premium Edition Only
Real-time normalisation and persona identification through direct web form integration using JavaScript plugin
Can manage more than 1,000,000 normalisations and billions of comparisons per hour*
*Premium Edition Only
Editions
The Normalator platform is available in two main editions to suit companies of all sizes. Contact us for further information and pricing.
Up to 10 Data Models
Eloqua, Marketo Webhooks, CSV
Up to 10,000 Normalisations per Hour
Web Form Processing
Shared Instance
Adaptive Heuristic/Predictive Classifiers
Persona Engine
Task Management
Standard Support
Arrange A DemoUp to 50 Data Models
Eloqua, Marketo Webhooks, CSV, Rest API
Up to 1,000,000 Normalisations per Hour
Web Form Processing
Private Instance
Adaptive Heuristic/Predictive Classifiers
Persona Engine
Task Management
Premier Support
Arrange A DemoIntegrate with your Tech stack
Normalator integrates through a REST API, Web Hooks and supports CSV upload. It also integrates with leading Marketing Automation Tools.
SiriusDecisions