order from chaos

Transform, Categorise and Process data in real-time with Normalator

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What is good data?

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COMPREHENSIVE

Contains all information needed for segmentation, reporting and lead gen

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ACCURATE

Is up to date and doesn’t contain any errors

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STANDARDISED

Normalised into defined picklists, for easy usability

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INTEGRATED

Available in all systems where it needs to be accessed

Transform, Categorise and Process data in real-time and drive results for your Sales and Marketing operations

Rules Based Normalisation

Setup normalisation rules using wild cards and regular expressions through easy to use rule builder

Rules Based Normalisation

Persona Generator

Analyse your data and identify patterns to generate effective personas and increase conversions

Persona Generator

Machine Learning

Adapts over time to new data using Adaptive Heuristic/Predictive Classifiers increasing speed and reducing maintenance*



*Premium Edition Only

Machine Learning

Form Integration

Real-time normalisation and persona identification through direct web form integration using JavaScript plugin

Form Integration

Massive Throughput

Can manage more than 1,000,000 normalisations and billions of comparisons per hour*



*Premium Edition Only

Massive Throughput

Features and Pricing

The Normalator platform is flexible and available to suit the needs of companies of all sizes. Choose a model that fits your data normalasation needs.
Contact us for further information and pricing.

  • Up to 50 Data Models
  • Eloqua, Marketo Webhooks, CSV, Rest API
  • Up to 1,000,000 Normalisations per Hour
  • Web Form Processing
  • Private Instance
  • Adaptive Heuristic/Predictive Classifiers
  • Persona Engine
  • Premier Support

Integrate with your Tech stack

Normalator integrates through a REST API, Web Hooks and supports CSV upload. It also integrates with leading Marketing Automation Tools.

"Strong B2B organizations no longer undertake data cleansing projects, but instead follow data policies and routines to consistently maintain data quality"

SiriusDecisions

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